Areas of Expertise
Transportation Design
Design Team creation and leadership
Vehicle Design - Incubation and execution of branded conceptual Exterior and Interior projects
Product Design
Oversight of project research, Brand Strategy and vehicle typology definition
Oversight of branded Conceptual UX/UI incubation, design and execution
With 26 years of professional experience in automotive design encompassing both interior and exterior disciplines, I presently hold the position of Interior Design Manager at General Motors Advanced Design California.
Throughout my career, I have emphasized the importance of a thorough customer-focused and research-driven approach to define objectives, uncover innovation and steer project execution. This methodology is especially clear in my work for the Brand Imaging Group at Ford and my current role at General Motors.
In my present capacity as a people-leader, I have been an advocate for diversity and inclusivity within the Design field and I now manage a multi-disciplined and diverse team of eight creatives.
I am a UK Citizen with US permanent residency.
Email
josephbaker1@gmail.com
Phone
(818) 390 3325